Estée Lauder™ ‘Turbolash' All Effects Motion Mascara Packaging

Estée Lauder™ ‘Turbolash' All Effects Motion Mascara

A packaging design effort focused on proposing a unique product CFM and graphic for a modern take on mascara for the prestigious cosmetics company.  The company’s established brand aesthetic was considered as well as materials, touchpoints and product messaging influences from adjacent luxury markets.

The success of the product resulted in multiple beauty awards:

Winner of Redbook® Beauty’s top 40 of 2008

Woman & Home® Best Beauty Buys 2010: Best Mascara for Genius

Cosmetic Executive Women (CEW) Awards© 2009: Best New Makeup Product

Grazia (Bauer Lifestyle UK©) Best in Beauty Awards 2009: Hottest New High-Tech Mascara.

 

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Adjacent luxury markets analyzed for key material and finishing trends.

Adjacent luxury markets analyzed for key material and finishing trends.

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Maintaining Estee Lauder's signature colors and established design principles, options were developed in an attempt to communicate the product differentiation.

Maintaining Estee Lauder's signature colors and established design principles, options were developed in an attempt to communicate the product differentiation.

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