CorningWare® is a meaningful brand in the company’s portfolio with French White and Meal Mugs being revenue drivers.  French White was a solid performer in the bakeware category for special occasion meals, but there was room to grow in support of casual, everyday dining.

The goal of the new collection was to focus on core shapes that were conducive to entertaining. The team wanted to promote a bake, serve and share message so the line included open bakers for typical main dish recipes, but also multi-purpose serving bowls, small cocottes, shallow gratins and wood/slate accessories.

The line launched online and at Macy’s department stores in September 2019.

Art direction and photo styling by Anne Moser

Photo credit: Marina Samovsky