Nügg Beauty, the energetic “cute but serious” skincare brand needed poppy, pro styled product shots for social media uploads and planned marketing events.

Capturing the essence of the brand in this shoot was critical to produce colorful, playful and fun images right for IG, Twitter and FB feeds. Shot planning was on the fly, but my role as Art Director allowed us to create nearly 50 usable shots in only a day’s worth of shooting.

Art direction and photo styling by Anne Moser

Photo credit: Marina Samovsky